Chef Chin

BRAND DEVELOPMENT, BRAND COLLATERAL & WEBSITE:

CORPORATE BRANDING

A local family restaurant in San Diego hired me to create a complete rebrand package for them – One that would reinvent them as a classier brand without losing the family feel their current customers love & are so used to. I focused on using clean elements without losing the traditional vibe.

WEBSITE ESTHETICS
 & RESPONSIVENESS

The client needed a website overhaul. One that would coincide with their new branding as well as have a more user friendly menu/ordering system that they would easily be able to manage & update on the backend with limited webmaster support. They needed a site that was completely responsive, loading quickly across all desktop & mobile platforms, & ensuring that their new ordering system had identical functionality on mobile devices as it does on desktops.

MENU & BUSINESS CARDS/STATIONARY

I designed their new physical & online menus. and set up an outstanding set of corporate business cards along with stationery, i.e, letterhead, envelopes & folders, mirroring their new branding and identity.